As a job search coach, i am always surprised at how few people actually take the time to educate themselves in this manner. And yet, its so easy! Check out these resources to familiarize yourself with your potential employer.

1. The company web site. Don’t just visit the home page. Read the company mission statement, the about us section and any news they may have posted. Learn about their services and what other positions might be open. Squeeze out the last drop of juicy information that might help you make a good impression.

2. Put the company name into a search engine to see what kind of media coverage there is. Look for press releases and other news reported in the daily papers, business periodicals, or blogs.

3. If the business is publicly held, look for an annual report which details the financial picture. Check out wwww.AnnualReports.com  to download the report as a pdf file.

4. Type in “company name + complaints” to see what consumers may have to say. You probably won’t bring this information up in your interview but you might as well get a well-rounded viewpoint.

5. Look for key players on www.Linkedin.com to review their profiles if public. Perhaps you know people in common who can answer questions about the company or even the specific person you will be interviewed by.

Before you go on your next interview, be sure to read up on everything you can find to become knowledgeable. Then work those facts into your questions and answers wherever possible. The more details you arm yourself with, the better your chances of being able to speak intelligently about why you are a good fit and the right candidate for the job.

Here are five tips on things to avoid so that you present yourself in the best possible light. You only get one chance to make a good first impression.

1. Don’t Hem and Haw
When you respond to an interview question, silence is better than filler words or sounds like “um,” “uh” and others. When you seem articulate and confident, you make a much better impression.

The Solution
Practice answers to common and expected questions to ensure smooth delivery without those distracting sounds. If you need time to think, you could always say something like, “That s a good question.”

2. Don’t Talk about Money
You’re out of college and now you are looking to make some big ka-ching! But you don’t want to appear overly anxious or money hungry. The first interview is more of a “get to know you” opportunity.

The Solution
Wait to discuss compensation until the second interview. If an employer calls you back, that means they are interested and more willing to discuss the details.

3. Don’t Postpone an Interview
Unless you are seriously ill or have a family emergency, do not postpone an interview, even if it’s a telephone screening. To make the cut, you need to demonstrate a high level of interest and that the employer can count on you to follow through and take things seriously.

The Solution
Start keeping a calendar. Use your cell or get a PDA to book appointments and minimize overlap or confusion. Put all meetings into the calendar. This is a great way to track of your job search efforts since everything you’ve done is in one place.

4. Don’t Miss an Opportunity to Ask Questions
Even if you are nervous and just want the interview to be over, this is your chance to learn more about the place you will be spending at least 40 hours a week, 50 weeks a year. That’s a lot of time. Plus, a hiring manager might misinterpret a lack of curiosity about the job as a lack of interest. You certainly don’t want anyone thinking that about you.

The Solution
Prepare a few questions to learn what your career path might look like or what an average day consists of for someone in the position you want. Think about what else might be helpful to know.

5. Don’t Be Too Laid Back
A prospective employer wants to see that you are an energetic person with an enthusiastic attitude. Don’t be afraid to show your passion for things and speak well of yourself when asked. While you don’t want to appear too anxious or desperate, you also don’t want to seem too relaxed either.

The Solution
When you talk about your accomplishments, be animated, smile, and even emphasize key points with hand gestures. Lean forward when the interviewer is talking if you are sincerely interested in what is being said. Another body-language signal of listening is to cock your head to one side. This illustrates that you are really thinking about what is being conveyed.

Avoid these five basic mistakes to make a great impression and stand out against the competition. Your objective is to express interest, demonstrate your desire to join the organization and leave them knowing you’ll make a great team member.