Interview Tips: How to Captivate and Impress a Hiring Manager

There are many ways to make a good impression during an interview. One surefire method to connect with the interviewer is to let him or her know you have done your homework and learned about the company. This demonstrates your serious interest in the position and the business.

As a job search coach, i am always surprised at how few people actually take the time to educate themselves in this manner. And yet, its so easy! Check out these resources to familiarize yourself with your potential employer.

1. The company web site. Don’t just visit the home page. Read the company mission statement, the about us section and any news they may have posted. Learn about their services and what other positions might be open. Squeeze out the last drop of juicy information that might help you make a good impression.

2. Put the company name into a search engine to see what kind of media coverage there is. Look for press releases and other news reported in the daily papers, business periodicals, or blogs.

3. If the business is publicly held, look for an annual report which details the financial picture. Check out wwww.AnnualReports.com  to download the report as a pdf file.

4. Type in “company name + complaints” to see what consumers may have to say. You probably won’t bring this information up in your interview but you might as well get a well-rounded viewpoint.

5. Look for key players on www.Linkedin.com to review their profiles if public. Perhaps you know people in common who can answer questions about the company or even the specific person you will be interviewed by.

Before you go on your next interview, be sure to read up on everything you can find to become knowledgeable. Then work those facts into your questions and answers wherever possible. The more details you arm yourself with, the better your chances of being able to speak intelligently about why you are a good fit and the right candidate for the job.